Made in Germany 2030

Privacy Policy

This is a translation from the german version of our privacy policy.

Responsibilities

WWF Germany, Reinhardtstr. 18, 10117 Berlin
Phone: 030 311777-0, Fax: 030 311777-199, E-Mail: info[at]wwf.de

Authorized representatives: Matthias Kopp, Director Sustainable Finance
E-mail address: post@made-in-germany.de

Overview of processing

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

  • Inventory data.

  • Contact details.

  • Content Data.

  • Usage.

  • Meta, communication and procedural data.

  • Log.

Categories of data subjects

  • Communication.

  • User.

Purposes of processing

  • Communication.

  • Security Measures.

  • Organisational and administrative procedures.

  • Feedback.

  • Provision of our online offer and user-friendliness.

  • Information technology infrastructure.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - the processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data are not overridden.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states can be applied.

Note on the applicability of the GDPR and the Swiss Data Protection Act: This data protection notice serves to provide information in accordance with the Swiss Data Protection Act as well as the General Data Protection Regulation (GDPR). For this reason, we ask you to note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss FADP within the scope of the Swiss FADP.

Safety measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability and separation. We have also put in place procedures to ensure that the rights of data subjects are exercised, that data is deleted and that data is compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.

Transfer of personal data

As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognised by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise ensured, in particular by means of standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), explicit consent or in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will inform you of the basis of the third-country transfer for the individual providers from the third country, with the adequacy decisions taking precedence as the basis. Information on third-country transfers and existing adequacy decisions can be found in the EU Commission's information service: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of 10.07.2023. The list of certified companies as well as further information about the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. As part of the data protection notice, we will inform you which service providers we use are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with the law, as soon as the underlying consents are withdrawn or there are no other legal grounds for the processing. This applies to cases in which the original purpose of processing no longer applies, or the data is no longer needed. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be retained for commercial or tax reasons, or the storage of which is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our Privacy Notice contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there is more information about the retention period or deletion periods of a date, the longest period is always decisive.

If a time limit does not expressly begin on a specific date and is at least one year, it shall automatically start at the end of the calendar year in which the event triggering the time limit occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship takes effect.

We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its storage.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general deadlines apply to retention and archiving under German law:

    • 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organisational documents, accounting documents and invoices required for their understanding (sec. 147 para. 3 in conjunction with para. 1 nos. 1, 4 and 4a AO, sec. 14b para. 1 UStG, sec. 257 para. 1 nos. 1 and 4, para. 4 HGB).

    • 6 years - Other business documents: received commercial or business letters, reproductions of the commercial or business letters sent, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, company accounting sheets, calculation documents, price labelling, but also payroll documents, insofar as they are not already accounting documents and cash strips (§ 147 para. 3 in conjunction with para. 1 nos. 2, 3, 5 AO, § 257 para. 1 nos. 2 and 3,  para. 4 HGB).

    • 3 years - Data necessary to consider potential warranty and indemnity claims or similar contractual claims and rights, as well as to process related requests, based on previous business experience and common industry practices, will be retained for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of data subjects

Rights of data subjects under the GDPR: As data subjects, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is related to such direct advertising.

  • Right to withdraw consent: You have the right to revoke consent at any time.

  • Right of access: You have the right to request confirmation as to whether the data in question is being processed and to access this data, as well as to obtain further information and a copy of the data in accordance with the legal requirements.

  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.

  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the legal requirements.

  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request that it be transmitted to another controller.

  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the requirements of the GDPR.

Provision of the online offer and web hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of Data Processed: Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, time details, identification numbers, persons involved); Log data (e.g. log files regarding logins or the retrieval of data or access times.). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security Measures.

  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".

  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files can include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the load on the servers and their stability; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

  • E-mail sending and hosting: The web hosting services we use also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission of the e-mails between the sender and the receipt on our server; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

  • Hetzner: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.hetzner.com; Privacy Policy: https://www.hetzner.com/de/rechtliches/datenschutz; Data Processing Agreement: https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.

Contact and request management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.

  • Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).

  • Data subjects: Communication partners.

  • Purposes of processing: communication; organisational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.

  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".

  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).